Sales Associate Skills
QUICK CHECK ANSWERS:
1.  That the product or service you sell is valuable 
to customers.
2.  a) Relationship builders who provide value and 
help their customers.
  b) Every person who meet has a sign around 
his or her neck that says, "Make me feel impor -
tant."
  c) Listening.
  d) If you will just help other people get what 
they want.
3.  Student's list of 7 things to know about prod -
ucts.
4.  Student's description of clothing worn by sales 
associates for (a) to (d).
5.  Practice good posture.  Practice smiling and 
greeting customers.  Practice making and keep -
ing eye contact.  Practice offering a firm hand -
shake.
6.  a) Student's example of friendly greeting.
  b) May I help you?
  c) Because it is answered "no."
7.   a) Student's example of question to draw out 
customer's needs.
  b) To take notes about the customer's needs.
8.  a) By speaking the needs.
  b) Launching a search to find the product.
9.  a) Products.  
  b) What they think products will do to improve 
their lives.
10.  a) How the product meets the customer's needs, 
and how the product benefits the customer.
  b) Student's example to explain needs and ben -
efits.
11.  a) For the order or sale.
  b) Student's example.
12.  Student's 100-word essay.